Founder and Managing Director

Amy Chiew, a renowned entrepreneur and consultant for image services and beauty products, founded the brand Nottingheels to remix style with comfort for women and men across business and industries who desire better, healthier and more fashionable footwear.

To meet growing demand for fashion forward, orthopedically correct and corrective shoes, Nottingheels through special collaboration with one of the leading podiatric clinics and certified podiatrists in the world developed fashionable footwear solutions suitable for women and men across retail and corporate professions to hospitality and travel industries alike.  Whether one is standing, walking or working in company offices or on sales floors, in air cabins or at finer restaurants, they can now be in stylish comfort on feet an shoes.

All Nottingheels shoes are podiatrist tested and their unique comfort come with a professionally fashionable design that was presented in New York Fashion Week in September 2017 and won Prof. Jimmy Choo Award Next Designer of the Year 2017 as well as Malaysia Good Design Mark by Malaysia Design Council.

To comply with the requirements of international trade, Nottingheels has been registered as a trademark in Malaysia, China, The Europe, and the US.  In addition, under the registration number PI2018700988, Nottingheels owns the legal patent for the shoes for bunion feet exclusively designed and produced by Nottingheels.

Every pair of Nottingheels provides a cushion of support for those women and men truly desiring and simply deserving better, healthier shoes with boutique flavor and orthopedic support!

An Introduction to Our Products – Shoes for Better Comfort

Orthopaedic shoes are footwear designed and developed with proper podiatrist-tested medical consideration fitted with special types of insoles that can improve postural position while standing, walking and running.

All upper and inner lining material used for shoe production are thoughtfully selected to keep the feet from harmful chemical-based composition that can implicate severe dermic irritation.

Orthopaedic shoemaking modus operandi are different from the conventional production process because this type of footwear have special benefits incorporated in the interior of the shoes that can help reduce various types of ailments such as arthritis, athlete’s foot, diabetes and other related circulatory problems.

Podiatrist-tested orthopaedic shoes include:

  • Firm heel counter stiffener to firmly grip the ankle
  • Natural material such as water-based leather upper and fabric inner linings
  • Customized orthopaedic insole with correct arch support
  • Antibacterial and antifungal insole and inner lining.
  • Wider girth or interior volume for better fit and less constriction
  • Strong rubber outsole that is antifriction, flexible and shock-absorption

Wide Market for Orthopaedic Comfort Shoes

Beside the fashionable and casual shoes for both men and women, orthopaedic comfort shoes, especially the ones with podiatrist tested status are good for many other applications, includes: –

1. Suitable for flight attendants cabin crews who walk and stand for long hours

2. Doctors, nurses, and other hospital staff to enjoy round the clock comfort and foot and ankle stability

3. Uniform squads like the police, army,
fire brigades, scouts and others.

4. Shopkeepers and those who need to stand and
serve customers in shopping mall counters, etc.

5. People who live in the cities as they need to walk
between offices and homes to the subways.

6. Hotel and restaurant staff whose feet is under constant pressure