Founder and Managing Director

Amy Chiew, a renowned entrepreneur and consultant for image services and beauty products, founded the brand Nottingheels to remix style with comfort for women and men across business and industries who desire better, healthier and more fashionable footwear. The name “Nottingheels” was originated from the name of the popular movie, “Notting Hill”, starring Julia Roberts & Hugh Grant in 1999. The success of this British movie had inspired Amy to name her shoe brand. To meet growing demand for fashion forward, orthopedically correct and corrective shoes, Nottingheels developed fashionable footwear solutions suitable for women and men across retail and corporate professions to hospitality and travel industries alike. Whether one is standing, walking or working in company offices or on sales floors, in air cabins or at finer restaurants, they can now be in stylish comfort shoes.

Our Story

Nottingheels was established in June,2017. The brand is all about handmade fashion and comfort footwear. Main features of our shoes are Bunion Support Design (patented: Copyright PI 2018700988) & Comfort Insoles. We are wholesaler, retailer & corporate seller (work and uniform footwear). Our Made-to-order service is of top handmade quality at very reasonable price.
Within a short period of 3 years, Nottingheels had made significant achievements by winning design awards & contest. The most prestigious ones so far are:
1. 2017 Prof. Jimmy Choo Next Designer (Accessory) Award
2. 2018 & 2019 (2 times) Malaysia Good Design Mark Award by MRM (Majlis Rekabentuk Malaysia)
3. 2020 2nd place winner (Women category) Creative Design Competition by MIDA (Malaysian Investment Development Authority)
These and a list of other achievements and accolades resonate with our commitment in providing the best products and services.

NTH Global Achievements and Highlights:

NTH Global Achievements and Highlights:


  • The company was founded by Amy Chiew in June, 2017
  • Opened a boutique at BSC
  • Opened permanent booth at Matrade International Trade Center
  • Was granted Matrade Go-Ex scheme after screening and due diligence
  • Presented at New York Fashion Week 2017
  • Was awarded Prof. Jimmy Choo Award Next Designer of the Year 2017
  • Official launch of Nottingheels Spring-Summer collection at Matrade
  • Covered by media: Berita Harian, Matrade, TV3, TV9, 东方日报



  • Opened an outlet in USJ
  • Accepted as member of Malaysia Footwear Manufacturers Association
  • Launch of Nottingheels autumn-winter collection at Matrade
  • Sponsored Media Prima presenters
  • Presented at New York Fashion Week 2018
  • Presented at Vancouver Fashion Week 2018
  • Supplied to Air Asia cabin crew (all 6 countries)
  • Supplied to Malindo Air cabin crew
  • Nottingheels was registered as the official trademark in Malaysia, China, The Europe, and the US. 2017/2018
  • Nottingheels was rated 3 Stars by SME Corp Malaysia
  • under the copyright registration number PI2018700988, Nottingheels registered the legal patent for the bunion shoes
  • Was awarded Malaysia Good Design Mark 2018 by Malaysia Design Council
  • Presented at Malaysia Fashion Week 2018
  • Selected by Matrade as Malaysian brand to exhibit in Malaysia exclusive pavilion at CIIC fair in Shanghai
  • Met buyers in Sichuan and signed MOU with one of the China shoe market leaders 2018
  • Nottingheels insole received an endorsement from Prof Madya Dr Anuar Suun, professor at MARA’s Medicine Department and Director (BSMMKL) of Red Cresent Society 2018
  • Accepted as a member of the Council of ASEAN Fashion Designers 2018
  • Covered by media: Utusan Karya Wanita Magazine, TV3, Rentak Sejuta, 4uWeSeeTV Channelz Bernama, Utusan Online



  • Met YB. Syed Saddiq, Malaysia Minister of Youth and Sports and promoted Nottingheels sport insole
  • Institut Sukan Negara (ISN) agreed to a Licensing Agreement whereby, Nottingheels Sports & Biomechanical Insoles’s packaging will feature ISN logo
  • Was featured in EFM MATRADE international E-Magazine
  • Was listed in MIDA First handbook of Malaysian Designers – Fashion, Textiles & Apparels.



  • Was awarded (for second time) Malaysia Good Design Mark 2019 by Malaysia Design Council (Majlis Rekabentuk Malaysia, MRM)
  • Ms. Amy Chiew won 2nd place winner (Women category) for a Creative Design Competition organized by MIDA (Malaysian Investment Development Authority) & MRM (Majlis Rekabentuk Malaysia) in November, 2020. The design submitted was a pair of Nottingheels bunion support evening heels.
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Work & uniform footwear

We supply these work and uniform shoes to private organizations and government departments. Our shoes come with very comfortable insoles, so they can be worn for long hours throughout a working day.

1. Suitable for flight attendants cabin crews who walk and stand for long hours

2. Doctors, nurses, and other hospital staff to enjoy round the clock comfort and foot and ankle stability

3. Uniform squads like the police, army,
fire brigades, scouts and others.

4. Shopkeepers and those who need to stand and
serve customers in shopping mall counters, etc.

5. People who live in the cities as they need to walk
between offices and homes to the subways.

6. Hotel and restaurant staff whose feet is under constant pressure