Founder and Managing Director

Amy Chiew, a renowned entrepreneur and consultant for image services and beauty products, founded the brand Nottingheels to remix style with comfort for women and men across business and industries who desire better, healthier and more fashionable footwear.

Our Team

Dr James Jamshid
Strategic Development Manager

📧  james@nottingheels.com

Saiful Anam bin Muhamad Pahri
Sales Representative

📧  saiful@nottingheels.com

Ler En Lai
Finance Manager

📧  enlai@nottingheels.com

Jennie Gan

📧  jennie@nottingheels.com

Nottingheels business

To meet growing demand for fashion forward, orthopedically correct and corrective shoes, Nottingheels developed fashionable footwear solutions suitable for women and men across retail and corporate professions to hospitality and travel industries alike.  Whether one is standing, walking or working in company offices or on sales floors, in air cabins or at finer restaurants, they can now be in stylish comfort shoes.

Nottingheels Achievements and Highlights:-


  • The company was founded by Amy Chiew in June, 2017
  • Nottingheels was registered as the official trademark in Malaysia, China, The Europe, and the US
  • Met buyers at Matrade Miami and New York, USA, June 2017
  • Opened 1 boutique in BSC
  • Official heel at “Aidifitri Fashion Week Kuala Lumpur 2017”
  • Opened permanent booth at Matrade International Trade Center MEEC
  • Was granted Matrade Go-Export scheme after screening and due diligence
  • Met buyers and delegates from Latin America at Matrade
  • Presented at New York Fashion Week 2017
  • Sponsored Peniagawati Malaysia for the mission to New York Fashion Week 2017
  • Met buyers in South Korea
  • Officially launched at Matrade HQ
  • Launch of Nottingheels Spring-Summer collection at Matrade
  • Presented at Malaysia Fashion Week 2017
  • Was awarded Prof. Jimmy Choo Award Next Designer of the Year 2017
  • Received a team of buyers from Korea
  • Attended Matrade Market immersion mission in Bangkok, Thailand
  • Presented to Thai Airways International to supply to the cabin crew
  • Covered by media:


  • Opened 1 boutique in Melaka and 2 outlets in Subang and Sunpower
  • Official heel at Miss India Worldwide Malaysia 2018
  • Official heel at Miss Chipao 2018
  • Official heel at Golden Global Film awards Malaysia 2018
  • Official heel at Miss Talent International 2018
  • Official heel at Miss and Mrs. Kebaya 2018
  • Sponsored Mak Cun drama series
  • Sponsored Media Prima presenters
  • Attended Hong Kong Fashion Week 2018
  • Accepted as member of Malaysia Footwear Manufacturers Association
  • Launch of Nottingheels autumn-winter 2018 collection at Matrade
  • Official heel of World Championship of Performing Arts, Malaysia 2018/2019
  • Sponsored heels to Mrs. Malaysia World and Mrs. World 2018
  • Mrs. Universe winner 2013 Mrs. Carol Lee became Nottingheels brand ambassador
  •  Met new buyers and following up previous buyers in New York, Miami, and Los Angles
  • Met Zhang Toi, the Malaysian well-known international designer in New York and agreed for future collaborations
  • Supplied to Air Asia cabin crew (Air Asia Malaysia, Indonesia, Thailand, India, Philippines, and Japan)
  • Supplied to Malindo Air cabin crew
  • Presented at Asean Lifestyle Week 2018
  • Presented shoes and fashion show at Matrade Tradefest 2018
  • Received buyers from the US to follow up the business bonds
  • Received investors from Thailand
  • Presented at New York Fashion Week 2018
  • Presented at Vancouver Fashion Week 2018
  • was rated 3 Stars by SME Corp Malaysia
  •  under the copyright registration number PI2018700988, Nottingheels registered the legal patent for the bunion shoes
  • Was awarded Malaysia Good Design Mark 2018 by Malaysia Design Council
  • Opened Siam Takashimaya @ Iconsiam, Thailand outlet 
  •  Selected by Matrade as Malaysian brand to exhibit in Malaysia exclusive pavilion at CIIC 2018 fair in Shanghai
  • Met buyers in Sichuan and signed MOU of franchising with one of the China shoe market leaders
  • Officially sponsored insole to Mejar (K)Dr. Suwaibah Nasir on her mission to conquer 30 of the world’s tallest towers
  • Promoted Nottingheels insole to Ministery of Defense Malaysia (SUSK)
  • Met YB Datuk Sharuddin, Deputy Minister of Federal Territory to promote Nottingheels shoes and insole for uniform uses to government organizations
  • Presented at UMNO annual members meeting at PWTC by invitation from YB Dato Noraini Chairman of Wanita UMNO
  • Nottingheels insole received an endorsement from Prof Madya Dr Anuar Suun, professor at MARA’s Medicine Department and Director (BSMMKL) of Red Cresent Society
  • Met Y.B. Datuk Ignatius Darell Leiking Minister of MITI and Datuk Isham Ishak, Secretary General of MITI for business expansion opportunities
  • Sponsored Mont Kiara Community Society
  • Received SME bank funding arrangement
  • Accepted as a member of the Council of ASEAN Fashion Designers
  • Covered by media:


  • Met Mr. Syed Saddiq, Malaysia Minister of Youth and Sports and promoted Nottingheels sport insole
  • Opened an office in Rome, Italy to facilitate business with European business and design partners  
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Nottingheels target market

Beside the fashionable and casual shoes for both men and women, Nottingheels supplies comfort shoes which are good for many other applications including:-

1. Suitable for flight attendants cabin crews who walk and stand for long hours

2. Doctors, nurses, and other hospital staff to enjoy round the clock comfort and foot and ankle stability

3. Uniform squads like the police, army,
fire brigades, scouts and others.

4. Shopkeepers and those who need to stand and
serve customers in shopping mall counters, etc.

5. People who live in the cities as they need to walk
between offices and homes to the subways.

6. Hotel and restaurant staff whose feet is under constant pressure